Then, Maria Bianchi, took over her grandfather’s luxury goods manufacturing company in in 1978. The company focused on producing bags but as time went on under her direction, the company began expanding. In 1989, Prada’s first ready-to-wear women’s line dropped and it has only grown from there.
One of Prada’s biggest impacts came with their 1984 nylon bags. This was a break from the traditional leather that was the brand’s and the industry’s standard. Nylon, typically known to be used in utilitarian items, made these bags a symbol of Prada’s innovation and reinvention.
Prada’s 1996 collection, modeled by names like Kate Moss and Amber Valletta, opened a whole new side of fashion. The collection introduced the concept of “ugly chic.” It matched colors and shapes that broke from the norm and discovered the charm in it. This collection opened the door for other brands to experiment and come out with their own eccentric collections.
MiuMiu is the younger sister brand to Prada. Founded and directed by Miuccia, the brand is targeted toward a younger audience. It is more affordable than its sister company and has played a part in reviving Y2K and 90s trends.