Born Gabrielle Bonheur Chanel in 1883, Coco Chanel was a pivotal figure in women’s fashion. She rejected the typical lacey frills and corsets of her time and opted for more freeing garments. Chanel wanted women to feel they could move and live all parts of their life in her designs. From women entering the workforce for the first time to dramatic statement pieces, she designed for every moment.
Women’s suits were revolutionary. Taking inspiration from menswear and men’s suits, Chanel’s suits were designed to liberate. Gone were the long skirts and tight corsets. These pieces were perfect for the newly working woman in the post-war era.
Even now, the “Little Black Dress” is a staple in many wardrobes. So simple yet so sleek and classic-- the LBD has seen many changes overtime but it remains a timeless piece.
With the goal of having a more practical bag, Chanel designed the 2.55. Instead of another bag that could only be carried as a clutch, this bag included a convenient shoulder strap. The fashion industry were critics but consumers fell in love, changing the way women’s bags and purses are made to this day.